Stop Counting Clicks: The 3 Click Rule Is Nonsense

Summary: Users want to do the least amount of work possible to get to a desired web page. However, "work" is the sum of difficulty presented by each click and not the number of clicks in itself. Here are some tips for making a path easier to navigate.

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Stop Counting Clicks: The 3 Click Rule Is Nonsense

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The 3-Click Rule for Navigation Is False

While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.

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Page Laubheimer is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. His expertise focused on web applications, AI, and projects in complex domains. His many research findings and recommendations were also informed by his background in library and information science, and his work often involved information architecture, navigation design, taxonomy construction, and ontology management.

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