Abandoning Best Practices in UX

Summary: When should one abandon best practices in user experience, and what does it take to declare that something is a best practice?

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Abandoning Best Practices in UX

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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