Alt Text: Avoid Redundancy to Improve Usability

Summary: Use alt text strategically to enhance both accessibility and usability by being cautious of redundancy.

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Alt Text: Avoid Redundancy to Improve Usability

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Alt Text: Not Always Needed

Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

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Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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