Antipersonas in UX

Summary: Antipersonas represent people who could misuse your product in ways that negatively impact target users and the business. Formalizing a description of the 8 aspects of an antipersonas can help a design team mitigate such risks.

by

Topics:

Antipersonas in UX

 to watch NN/g videos

Related Article

Antipersonas: What, How, Who, and Why?

Antipersonas help anticipate how products can be misused in ways that can harm users and the business.

Video Author

Sara Paul is an Experience Specialist with Nielsen Norman Group. She applies UX methodologies to enterprise product development and conducts international user research.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos