Brevity = Brilliance (UX Slogan #5)

Summary: The smaller the word count (and in general, the more concise your online communication), the more users will comprehend and retain your message.

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Brevity = Brilliance (UX Slogan #5)

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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