Common Fate: Gestalt Principle for User Interface Design

Summary: Things that move in synch are perceived as belonging to the same group and being different than other screen elements that stay put or move differently.

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Common Fate: Gestalt Principle for User Interface Design

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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