Competitive Reviews vs. Competitive Research

Summary: There is more than one way to conduct a competitive evaluation. This video describes the difference between a competitive review and competitive research.

by

Topics:

Competitive Reviews vs. Competitive Research

 to watch NN/g videos

Related Article

Competitive Usability Evaluations

Data on what works well or poorly on other sites saves you from implementing useless features and guides UX investments to features that your users need.

Video Author

Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos