Strengthen Your Design Influence by Speaking the Language of Business

Summary: Design doesn’t have much respect in most companies. To change this you must learn to speak the language of business.

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Strengthen Your Design Influence by Speaking the Language of Business

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Don Norman is co-founder and board member of Nielsen Norman Group. He is a member of the National Academy of Engineering and has been awarded three honorary degrees. Don was a founding director of the Design Lab at the University of California, San Diego.

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