How UX Professionals Define Design Thinking in Practice

Summary: We conducted research with UX professionals and designers to find out what they think Design Thinking actually is. What attributes do practitioners assign to Design Thinking, as used in practice? And how does this understanding evolve as practitioners get more experience?

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How UX Professionals Define Design Thinking in Practice

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The majority of UX and design professionals define design thinking roughly the same, regardless of industry and experience, but there’s no agreement on the specifics.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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