Design Thinking Learner's Journey

Summary: Research with people who are learning Design Thinking shows that they progress in a nonlinear manner through 4 phases of increasing competency and confidence. Understanding these phases helps both learners and educators/managers.

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Design Thinking: The Learner’s Journey

As an individual learns design thinking, they go through 4 learning phases: newcomer, adopter, leader, and grandmaster.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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