Design Thinking 101

Summary: What is "design thinking" and why should you care? The 6 steps of the process defined.

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Design Thinking 101

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Design Thinking 101

Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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