Designers Are Not Users

Summary: Professional designers are very different from mainstream users who will use your product in unexpected ways.

by

Topics:

Designers Are Not Users

 to watch NN/g videos

Video Author

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos

UX Conference Training Course