Discount Usability 30 Years

Summary: For 30 years, the recommendations have remained the same for improving usability in a UX design project on a tight budget: simplified user testing with 5 users, early test of paper prototypes, and heuristic evaluation.

Related Article

Discount Usability: 20 Years

Simple user testing with 5 participants, paper prototyping, and heuristic evaluation offer a cheap, fast, and early focus on usability, as well as many rounds of iterative design.

Video Author

Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos