Establishing Tone of Voice

Summary: Learn how to establish tone of voice in your experience and evaluate the impression your copy leaves on users.

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Establishing Tone of Voice

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The Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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