Exciting Times Ahead for UX (Don Norman)

Summary: New technologies such as autonomous cars, Artificial Intelligence (AI), and Augmented Reality (AR) mean exciting challenges for UX to solve.

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Don Norman is co-founder and board member of Nielsen Norman Group. He is a member of the National Academy of Engineering and has been awarded three honorary degrees. Don was a founding director of the Design Lab at the University of California, San Diego.

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