How to Practice Empathy

Summary: Understanding and sharing the needs and motivations of users will lead to better design decisions. Observational research should be nonjudgmental while keeping an open mind and reducing bias.

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Sympathy vs. Empathy in UX

The majority of UX professionals practice sympathy instead of empathy for their users.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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