Ideation is a Mindset

Summary: If you understand how to ideate well, you can always find ways to incorporate this process into your work.

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Ideation for Everyday Design Challenges

Improve your UI design solutions by considering many ideas before settling on any one of them. A solid ideation methodology broadens your idea-generation capacity.

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Tanner Kohler is a Principal Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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