Less Is More (UX Slogan #9)

Summary: If you can add more and more features and several different ways of doing a task, should you do so? No, more UI isn't more usability. Usually, less is more, so focus on users' key tasks and design simple interactions for each task.

Related Article

Simplicity Wins over Abundance of Choice

As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

Video Author

Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos