More Choices More Trouble (UX Slogan #12)

Summary: The more choices a user has to make, the bigger the risk of getting into trouble. More features can easily reduce usability.

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More Choices More Trouble (UX Slogan #12)

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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