3 UX Tips for Better Newsletters and Marketing Emails

Summary: Your customers want email newsletters that provide immediate utility. Thoughtful layout, image choices, and formatting will help you win over subscribers on your mailing list.

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Marketing Email and Newsletters: UX Findings Then and Now

New research finds big changes in newsletter design and in customers’ attitudes toward marketing email.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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