Page Parking: Multi-Tab Obsession Common Among Millennials

Summary: People open numerous tabs in rapid succession as a strategy to save time. The tabs serve as a memory aid.

Related Article

Page Parking: Multi-Tab Mania

Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. Follow 7 UX guidelines to better support this user behavior, which is particularly common among younger users.

Video Author

Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos