How to Choose the Scope of Your Personas

Summary: Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.

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How to Choose the Scope of Your Personas

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Just-Right Personas: How to Choose the Scope of Your Personas

Narrow- and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve.

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Kim Flaherty is an experience design and journey-management consultant working independently through her consultancy, Resonant XD.

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