Primacy Effect: Put Important Things First

Summary: The primacy effect influences how user perceive and remember your designs. Learn how to work with it to create more effective experiences.

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Primacy Effect: Put Important Things First

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Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.

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