What Every Prospective University Student Wants to Know

Summary: Most prospective university students have four main questions, but choosing which schools to apply to is a very challenging process for them.

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Prospective university students decide whether to apply to a school based on a few basic questions. They expect university websites and advertisements to be personalized to their needs and questions.

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Tanner Kohler is a Senior Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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