Are You Doing Real Discoveries?

Summary: Discoveries are a powerful part of the UX design process, but unfortunately, many teams are not doing true discovery. Here are 5 main ways to go wrong.

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Are You Doing Real Discoveries?

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Discovery: Definition

Although many different instigators, roles, and activities are involved in a discovery, all discoveries strive to achieve consensus on a problem to be solved and its desired outcomes.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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