Product Redesigns: Incremental or Overhaul

Summary: Redesigning a user interface can be done in many smaller incremental releases or as one big complete redo. Big change is risky but necessary in 3 cases.

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Radical Redesign or Incremental Change?

Before you throw out the old and bring in the new, make sure you have solid evidence that doing so is necessary to achieve user-centered goals.

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Alita Kendrick is a mixed-methods Senior UX Researcher specializing in strategic research for AI and applied machine learning.

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