Repeated User Actions Are Frustrating

Summary: It's frustrating for users to go back-and-forth and back-and-forth to the same web page, bouncing around without getting what they need. Analytics data can help identify pages that don't help users progress.

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  • Kathryn Whitenton

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Repeated User Actions Are Frustrating

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Video Author

Kathryn Whitenton is a former NN/G employee who worked with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies included general audiences as well as specific consumer types, business segments, children, and seniors.

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