The Visual Principle of Scale in User Interface Design

Summary: Users pay more attention to big things than to small things, and this design principle can be used to prioritize a user experience design, such as a web page or application screen.

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The Visual Principle of Scale in User Interface Design

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Kelley Gordon is a former NN/G employee who published widely-used guidance on visual design, design specs and the designer-developer relationship, and the fundamentals of UI components including buttons, icons, and grids.

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