Screen Your Research Participants to Avoid Bias in User Research

Summary: Rule #1 for all user research is to study participants who are representative of the target audience. 5 best practices for recruiting screeners will improve the validity of your research.

by

Topics:

Screen Your Research Participants to Avoid Bias in User Research

 to watch NN/g videos

Related Article

Recruiting and Screening Candidates for User Research Projects

Know the inherent biases in your recruiting process and avoid them in order to recruit study participants that are representative for your target audience.

Video Author

Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos