Show Me the Data (UX Slogan #15)

Summary: Members of a design team will often argue for different solutions to a UI problem. That's when to say "show me the data" to resolve the debate by empirical insights, rather than who argues the best.

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Kate Moran is a former NN/G employee who worked on research, teaching, leadership, and design thought leadership. Her expertise spanned both qualitative and quantitative research methods. At NN/G Kate discovered and published ground-breaking findings on artificial intelligence (AI), interaction design, digital content, and information-seeking user behaviors.

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