Template Trap

Summary: Templates help, but only when used with intent. Use them thoughtfully, adapt them to context, and don’t skip the critical thinking.

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Template Trap

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The Template Trap: How Template Culture Is Dumbing Down UX

Overreliance on frameworks as universal solutions rather than adaptable starting points undermines critical thinking and threatens our field's intellectual rigor.

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Sarah Gibbons is Vice President of Nielsen Norman Group. She works at the intersection of research, strategy, and design.

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