Search engine users click the results listings' top entry much more often than can be explained by relevancy ratings. Once again, people tend to stick to the defaults.
Video Author
Tanner Kohler is a Senior Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.
