Changes in Important Information-Seeking Behavior on the Internet Over 22 Years

Summary: We studied the most important activities users perform on the internet, repeating an old classic study. Users' most critical behaviors have shifted substantially over 22 years, due to more information available online and the constant presence of mobile devices.

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Changes in Important Information-Seeking Behavior on the Internet Over 22 Years

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How Information-Seeking Behavior Has Changed in 22 Years

The internet is increasingly used to gain knowledge and understanding of a topic. This knowledge is often acquired accidentally, as a byproduct of browsing. Critical internet use is becoming social.

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Feifei Liu (刘菲菲) is a former NN/G employee who published research on information-seeking behaviors; the cultural differences in design preferences; and UX for children.

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