Using Trade-Off Scales for Prioritization in UX Design Projects

Summary: Trade-off scales are a tool that UX practitioners can use to visually prioritize user needs and project dimensions to focus resources on the most important ones.

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Using Trade-Off Scales for Prioritization in UX Design Projects

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Anna Kaley is the Director of Consulting at NN/G. She brings over 19 years of experience in UX architecture, digital strategy, UX writing, content strategy, design, and user experience consulting.

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