You Can't Impose Joy (UX Slogan #3)

Summary: Some UX designers (and many clients) aim to "jazz up" the design to supposedly engage users. This usually backfires because extraneous design elements get in the way of users' tasks.

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You Can't Impose Joy (UX Slogan #3)

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Jakob Nielsen, Ph.D., is a retired principal and co-founder (with Dr. Donald A. Norman) of the Nielsen Norman Group. Jakob established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and invented the heuristic evaluation method.

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