Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Unsure where to start? Use this collection of links to our articles and videos to learn about what omnichannel customer journeys are, how to conduct research to evaluate them, and how to design journeys effectively.
The HEART framework is great for B2C products but is lacking for workplace applications where users cannot choose the product. CASTLE offers a complementary assessment framework for UX that focuses on the needs of internal product teams.
Keeping participants engaged and providing good-quality entries in diary studies can be challenging; recruit the right people, incentivize them appropriately, and keep recording entries simple.
DesignOps success is difficult to track and measure. Use the REACH framework (Results, Efficiency, Ability, Clarity, Health) to identify and triangulate relevant DesignOps metrics, and use clear goals to understand the success of individual DesignOps programs.
Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online behaviors.
Data from 343 companies provide a baseline to understanding typical approaches for selecting journey-mapping applications, research methods, contributing roles, and map components.
We sometimes think of personas as final artifacts, when, in reality, personas are merely a representation of data, and data can change. An artifact that is too polished or difficult to update may result in an outdated and unused persona.