Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Contextual inquiry can be conducted remotely for certain types of tasks, provided that your participants can share most of their work setting through a video-call platform.
Though they share similarities, notifications differ from emails because users expect them to be more concise, timelier, and only for urgent content. Choose to send SMS or push notifications strategically, depending on the context.
To design accessible visuals, account for color contrast, don’t rely on color alone, make interactive elements easy to identify, provide useful alternative text for images, and test your visuals with real users.
In products where user-generated content plays a crucial role, automatically translate it or provide a Translate All button to benefit global visitors.
Interviewing stakeholders provides helpful information about their context, allows us to identify business goals they are concerned with, and increases their support.
While analytics cannot be the only source of data about user journeys, path reports can provide insights about potential issues, typical navigation routes, and the content that users interact with right before key actions.
Not only do shoppers appreciate model diversity, but they also feel more confident in their purchasing decisions when they see many different people wearing a product.