Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Fifteen years from the original iPhone, the quality of mobile user experience has stabilized. Mobile standards have emerged and the lines between the mobile web and native apps are becoming blurrier.
User research can be time- and resource-intensive, but there are ways to identify bottlenecks and create efficiencies in your process with scripts and automation solutions.
Users often struggle to find their time zone from a time-zone selector. Where possible, locate users’ time zones for them, organize time zones alphabetically in a dropdown, and allow users to search by city and country.
Visual-design principles can be applied consistently throughout the process of creating a polished UX map. Start by choosing a tool, then create a visual system, establish the basic layout, and finally add content and make adjustments.
Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.
Well-designed questions related to age, gender, race, income and other demographic characteristics help UX researchers screen participants, recruit a diverse participant pool, and segment data. These questions are sensitive and should put research participants at ease.
AR features in mobile apps are plagued by usability issues such as poor discoverability and findability of items with AR, low-visibility instructions, or vague icons and signifiers.