Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
Our user research discovered 6 distinct types of interactions users/customers have with companies on social media. Recognize each type, and support each one with different design approaches.
In UX design, you always have to prioritize. Features, personas, usability problems, and the list goes on. Dot votes are a simple way to find the group's sense of what's the most important.
Users waste unacceptably much time struggling with computer bugs. Users' mental models suffer when systems don't work as advertised, leading people to question their understanding of the UX.
To enable fast and reliable understanding of data shown on dashboard overviews, use visualization styles that work with human preattentive visual processing.
There are two ways to facilitate e-commerce social media: you can sell directly on the social platform, or simply promote on social media with a link to a traditional e-commerce site for the actual purchase.
The facilitator of a UX workshop, meeting, or other team activity anywhere in the design process has the job of enhancing the group's performance by optimizing the process through structure, activity, and guidance.
User research with prospective university students, ranging from kids still in high school to Ph.D. level grad students, found that they really want to know about the professors they'll be learning from, so when visiting university websites, these users (and their parents) scrutinized the faculty pages.
Information foraging explains how users behave on the web and why they click certain links and not others. Information scent can be used to analyze how people assess a link and the page context surrounding the link to judge what's on the other end of the link.
A common problem during user experience ideation is when design teams are stuck on a traditional way of thinking about aspects of the design. Here are some tips for breaking out of such functional fixedness.
