Dot Voting in the UX Design Process

Summary: In UX design, you always have to prioritize. Features, personas, usability problems, and the list goes on. Dot votes are a simple way to find the group's sense of what's the most important.

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Dot Voting in the UX Design Process

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Dot Voting: A Simple Decision-Making and Prioritizing Technique in UX

By placing colored dots, participants in UX workshops, activities, or collaborative sessions individually vote on the importance of design ideas, features, usability findings, and anything else that requires prioritization.

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Therese Fessenden is a Senior Experience Specialist with Nielsen Norman Group and host of the NN/g UX Podcast. Her research focuses on understanding human behavior, attitudes, and expectations in order to better orchestrate system and service design strategies. 

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