Don’t Start with AI, Start with the Problem

Summary: To build good products, start by identifying the problem, not the solution. Especially with AI, if you start with a technology, delivering real value to your users and customers will be difficult.

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Don’t Start with AI, Start with the Problem

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Caleb Sponheim Ph.D. is a User Experience Specialist with Nielsen Norman Group. A former computational neuroscientist, his expertise includes quantitative user experience research, statistics, analytics, and data science.

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