At the first Virtual UX Conference, Jakob Nielsen answered participant questions about topics ranging from user-experience careers and skill development to foldable smartphones and the future of user interfaces.
Discoveries are a powerful part of the UX design process, but unfortunately, many teams are not doing true discovery. Here are 5 main ways to go wrong.
Before you write any content for the web, you should clearly define who will read it, what the reader’s goals are, and what impact you want your content to have on the reader.
Our latest research on UX careers looks into specialization, explores unique backgrounds of practitioners entering the field, and details the skills and responsibilities needed to work in UX today.
How to maximize team participation and the value of the outcome when running a UX workshop remotely. Different platforms have different benefits and downsides, so choose depending on your circumstances and needs.
We asked a group of user experience professionals what makes for efficient UX leadership in their experience. Answers differed but included a lot of soft skills.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
