Design Principles 101

Summary: Design principles are value statements that guide designers in making the right tradeoff-type decisions in UX design contexts.

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Design Principles 101

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Crafting Product-Specific Design Principles to Support Better Decision Making

Product design principles (or, in short, design principles) are value statements that frame design decisions and support consistency in decision making across teams working on the same product or service.

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Maria Rosala is the Director of Research at Nielsen Norman Group. She leads and oversees research at NN/g, trains teams around the world on UX topics, and works with clients to help them improve the user experience of their products and services.

 

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