Articles & Videos

  • 10 Best Intranets of 2019

    Winners are from large and medium-sized organizations from around the world; they had short development time and small teams who relied on both internal resources and external help.

  • Formative vs. Summative Usability Evaluation

    Usability testing and other UX evaluation methods can be divided into two major categories: formative evaluation and summative evaluation. Both have their place, but at different stages in the design lifecycle, and they have different characteristics, for example in the number of test participants needed for a good study.

  • Why Microinteractions Are Important for UX

    Defining microinteractions and why getting these small UI details right matters for the quality of the user experience.

  • The Peak–End Rule: How Impressions Become Memories

    Cognitive biases change the way that we recall past events. The peak–end rule focuses our memories around the most intense moments of an experience and the way an experience ends.

  • Will People Be More Tech Savvy in 10 Years? (Jakob Nielsen)

    People naturally avoid studying computers. Don't expect people's technical skills to improve in the future.

  • Branding an Intranet

    The name of the intranet, its logo, and the visual relationship with the company’s external website are key elements to consider when establishing a brand and an identity for your intranet.

  • Breadcrumbs: 11 Design Guidelines for Desktop and Mobile

    Support wayfinding by including breadcrumbs that reflect your site's information hierarchy. On mobile, avoid using breadcrumbs that are too tiny or wrap.

  • Usability Testing with 5 Users: Information Foraging (video 3 of 3)

    Usability testing is similar to how wild animals hunt for food: we're trying to hunt down the design flaws in the user interface and must optimize a series of studies for total gain, rather than spend too much on any one study.

  • Can Users Understand Recommendations and Personalization Driven by Machine Learning?

    In a study of people interacting with systems using machine-learning algorithms for recommendations and personalization, users had weak mental models and difficulties making the UI do what they want.

  • Designing for Kids: Cognitive Considerations

    Children’s cognitive skills are still developing, so their reasoning abilities are weaker than those of adults. To help them successfully use an interface, designs should display clear, specific instructions, leveraging kids’ mental models and prior knowledge.

  • 10 Usability Heuristics for User Interface Design

    Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.

  • Empathy Mapping: The First Step in Design Thinking

    Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.

  • Journey Mapping 101

    A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

  • How to Conduct a Heuristic Evaluation

    Step-by-step instructions to review your product to find potential usability and experience problems. Download a free heuristic evaluation template.

  • When to Use Which User-Experience Research Methods

    Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.

  • Service Blueprints: Definition

    Service blueprints visualize organizational processes in order to optimize how a business delivers a user experience.

  • Design Thinking 101

    Design thinking is a user-centered process that helps teams understand needs, generate ideas, test solutions, and drive innovation.

  • Usability (User) Testing 101

    UX researchers use this popular observational methodology to uncover problems and opportunities in designs.

  • User Interviews: How, When, and Why to Conduct Them

    User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.

  • Usability 101: Introduction to Usability

    Usability makes designs easy, efficient, and satisfying to use. Improve it through early, repeated user testing with real users

  • User Journeys vs. User Flows

    User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.

  • Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas

    Use affinity diagramming to cluster and organize research findings or to sort design ideas in ideation workshops.

  • UX Research Cheat Sheet

    User research can be done at any point in the design cycle. This list of methods and activities can help you decide which to use when.

  • Using “How Might We” Questions to Ideate on the Right Problems

    Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.

  • Liquid Glass Is Cracked, and Usability Suffers in iOS 26

    iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.

  • User-Interface Elements: Glossary

    Use this glossary to quickly clarify definitions for key graphical user-interface elements and controls.

  • Why You Only Need to Test with 5 Users

    Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

  • Card Sorting: Uncover Users' Mental Models for Better Information Architecture

    In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.

  • Open-Ended vs. Closed Questions in User Research

    Open-ended questions result in deeper insights. Closed questions provide clarification and detail, but no unexpected insights.

  • The Definition of User Experience (UX)

    "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.