UX professionals often receive poorly defined design requests. When saying no is not an option, a more productive way of addressing the request is to focus on the outcome goals and the Return On Investment (ROI) of proper UX effort.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
The winners of our 17th Intranet Design Annual came from diverse industries and relied on a combination of internal resources and external intranet help.
The page fold still matters and still applies. Even though the exact location of the fold differs between devices, it exists for every single user on every single screen.
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
