Start content with the most important piece of information so readers can get the main point, regardless of how much they read. This style of writing is perfectly suited to writing for the web.
Jakob Nielsen presents his UX directions for the future: How UX roles will evolve, and how UX involvement can solve major challenges for the world. (This was the keynote at the UX Conference in Las Vegas.)
A perceived high-authority status of the person making a request can make people more compliant with that request. Applying this principle in UX can ease users' decision-making process.
Evidence from usability studies can be more convincing than what you say. Even if you can easily determine the difference between good and bad designs, test them anyway.
The false-consensus effect refers to people’s tendency to assume that others share their beliefs and will behave similarly in a given context. This assumption can lead UX professionals to make the wrong design decisions. Acknowledge your vulnerability and establish checks.
All usability studies involve asking participants to perform tasks, but the correct way to write those tasks depends on the methodology you’re using. Good quantitative tasks are concrete and focused, while good qualitative tasks are open-ended, flexible, and exploratory.
UX professionals often receive poorly defined design requests. When saying no is not an option, a more productive way of addressing the request is to focus on the outcome goals and the Return On Investment (ROI) of proper UX effort.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
