Surveys are great for gathering quantitative, self-reported data but shouldn't replace behavioral methods like usability testing, qualitative interviews, or data you already have through analytics.
Product-centric design does not leverage design’s potential for creating long-term business value and profitability. Journey-centric design can activate this potential and optimize customer experiences.
Use the EAS framework — Eliminate first, Automate where possible, and Simplify what remains — to minimize user effort and improve form completion rates.
When designing AI product features, scope shapes key decisions. Research shows that focused AI features lead to better user understanding and adoption.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
