Synthetic Users: AI “Participants”

Summary: Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

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Synthetic Users: AI “Participants”

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Synthetic Users: If, When, and How to Use AI-Generated “Research”

Synthetic users are fake users generated by AI. While there may be a few use cases for them, user research needs real users.

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Kate Moran is a former NN/G employee who worked on research, teaching, management, and thought leadership. Her expertise spanned qualitative and quantitative research methods. At NN/G Kate published research findings on topics such as digital content, information-seeking user behaviors, and AI.

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