Not only do shoppers appreciate model diversity, but they also feel more confident in their purchasing decisions when they see many different people wearing a product.
Well-designed empty states in applications can help increase user confidence, improve system learnability, and help users get started with key tasks quickly.
Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.
Instructions for calibration should be clear, high-contrast, descriptive, and augmented with unambiguous visual examples. Users should be given explicit feedback about the results of their actions and about the progress of the calibration.
User research is often initiated during a sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.
You cannot do everything, and in fact the product would be worse if it included everything. Thus, UX relies heavily on prioritization to determine what features add the most value relative to the resources needed to deliver them.
Websites with many categories can benefit from showing navigation menu options in a vertical list: vertical menus allow for easy expansion, are easy to scan, plus users are familiar with this design pattern.
K-pop’s private messaging apps’ psychological and emotional UX tactics are building an unprecedented digital communication experience between fans and artists.
Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb for UX and not specific usability guidelines.
Empathy maps help UX teams visualize user attitudes and behaviors, building a shared understanding of end users while highlighting gaps in existing user data.
Modern day UX research methods answer a wide range of questions. To know when to use which method, each of 20 methods is mapped across 3 dimensions and over time within a typical product-development process.
User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about its usability.
User journeys and user flows both describe processes users go through in order to accomplish their goals, but they differ in scope, purpose, and format.
iOS 26’s visual language obscures content instead of letting it take the spotlight. New (but not always better) design patterns replace established conventions.
Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.
In a card-sorting study, users organize topics into groups. Use this research method to create an information architecture that suits your users' expectations.
