Design for Them Not for You (UX Slogan #13)

Summary: It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.

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Design for Them Not for You (UX Slogan #13)

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Sarah Gibbons is a former NN/G employee who worked on teaching, leadership, and design thought leadership. At NN/G Sarah published ground-breaking insights on service design and service blueprinting, design thinking, and artificial intelligence (AI).

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