Design for Them Not for You (UX Slogan #13)

Summary: It does not matter whether you like a design or whether you find the product easy to use. We must design for the way real customers actually behave.

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Design for Them Not for You (UX Slogan #13)

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Sarah Gibbons is a former NN/G employee. At NN/G she worked on design and management; taught Live Online Training; and created articles and YouTube videos on various topics, such as service design and design thinking.

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